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AWARDS
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ENTRIES OPEN
Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its ninth year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.
New this year are categories for B2B and sports and entertainment agencies, up-and-coming editors and heads of production at production companies as well as awards for independent agency networks and the use of music in creative work. We will celebrate winners in person in New York City in April 2025.
A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City in April 2025.
Creativity finalists will be announced online in late March. All winners will be revealed live at the Ad Age A-List & Creativity Awards Gala.
Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact awards@adage.com.
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PRICING & DEADLINES
There is a tiered entry fee structure for the program. As with the 2024 program, the same deadlines apply to both A-List and Creativity categories.
Standard pricing:
$550 per category. Ends Nov. 5, 2024, at 11:59 p.m. ET
Final deadline pricing:
$700 per category. Deadline Dec. 3, 2024, at 5 p.m. ET
There is no cost to enter Best Use of TikTok.
There will be no deadline extensions beyond those outlined above. Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
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CATEGORIES
2025 AD AGE A-LIST AWARDS
Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April.
A-List honorees will be named in the following categories:
Agency of the Year and A-List
Production Company of the Year and A-List
Agency Executive of the Year
Agency Network of the Year
B2B Agency of the Year NEW
Best Agency Culture
Business Transformation Agency of the Year
Creative Agency of the Year
Data & Insights Agency of the Year
Design & Branding Agency of the Year
Experiential Agency of the Year
In-House Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year NEW
International Agency of the Year
Media Agency of the Year
Multicultural Agency of the Year
Newcomer Agency of the Year
Performance Marketing Agency of the Year
Purpose-Led Agency of the Year
Social Media/Influencer Agency of the Year
Sports/Entertainment Agency of the Year NEW
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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2025 AD AGE CREATIVITY AWARDS
Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.
Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.
To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2023, and Dec. 31, 2024.
Creativity Awards honorees will be named in the following categories:
WORK
Campaign of the Year
Best B2B Campaign
Best Use of AI
Best Use of Music NEW
Best Work for Good: Brand
Best Work for Good: Pro Bono/Nonprofit
Branded Entertainment/Content Campaign of the Year
Craft of the Year
Creative Data Campaign of the Year
Experiential Campaign of the Year
Film/TV/Video of the Year
Print/Design/Out-of-Home Work of the Year
Social Campaign of the Year
Tech Innovation of the Year
Tiny But Mighty
PEOPLE
Account Manager of the Year
Chief Creative Officer of the Year
Chief Strategy Officer of the Year
Creative Director of the Year
Creative of the Year (Agency)
Creative of the Year (In-House)
Creative Technologist of the Year
Diversity & Inclusion Champion of the Year
Media Planner of the Year
Social Lead/Community Manager of the Year
Strategic Planner of the Year
CREATIVE MARKETING
Brand of the Year
Brand CMO of the Year
Best Brand/Product Launch
Best Brand Social Media Presence
Best Partnership/Collaboration
Best Rebrand
Best ROI: Work that Works
Future Brand Leader NEW
PRODUCTION
Agency Producer of the Year
Director of the Year
Director to Watch
Editor of the Year
Editor to Watch NEW
Editorial Company of the Year
Executive Producer of the Year
Head of Production of the Year (Agency)
Head of Production of the Year (Production Company) NEW
Music & Sound Company of the Year
VFX Company of the Year
*For Production Company of the Year & A-List, see A-List Awards
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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BEST USE OF TIKTOK
Presented by Ad Age and TikTok, the "Best Use of TikTok" award honors the agency or brand that truly understands what TikTok is about, demonstrating the platform's creative excellence and driving both cultural and commercial impact. Judged by Ad Age and TikTok, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.
There is no cost to enter and entry is open to campaigns, videos or actions that debuted and ran on TikTok between Jan. 1, 2024 and Dec. 31, 2024.
All work entered must have been intentionally made for TikTok and/or a major component was inspired by TikTok and lived on and off platform.
The 2024 Best Use of TikTok winner
Rules and entry instructions:
How to enter Best Use of TikTok
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SPONSOR
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JUDGES
The honorees in the long-running A-List Awards are handpicked by the editorial staff at Ad Age. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. See below for the 2025 Creativity Award judges.
Work Jury
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Greg Hahn
Co-Founder and Chief Creative Officer
Mischief @ No Fixed Address
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Greg Hahn
Co-Founder and Chief Creative Officer
Mischief @ No Fixed Address
Greg is Co-Founder and CCO of Mischief @ No Fixed Address. His creative vision is the chief engine behind its unprecedented and meteoric rise from a 2020 start-up to agency of the year four times over (Ad Age #1 AoY 2022, Campaign #1 AoY 2022/23, Adweek Mid-Sized AoY 2022), as well as the Most Effective Independent US Agency (Effie Awards 2023).
Greg launched Mischief to create work that makes a stir, because the riskiest thing a brand can do is be ignorable. He’s created a home for people to come and do the best work of their lives, free from the fear that shackles tradition. A safe place for dangerous ideas.
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Nikki Baker
Chief Creative Officer
Fallon
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Nikki Baker
Chief Creative Officer
Fallon
Nikki Baker, together with her creative partner Leslie Shaffer, are Co-CCOs at Fallon. With a deliberate “no house style,” over the years Nikki and Leslie have overseen work from a wide-range of clients including Arby’s, Mattress Firm, KeyBank, and ESPN, to name a few. Today, while Leslie focuses on Fallon, Nikki is the CCO of Publicis Groupe’s Walmart creative partnership, which includes overseeing creative work from a collective of five agencies, including Fallon.
Prior to Fallon, Nikki and Leslie created a lot of memorable and award-winning work for a variety of clients including the “Transfarency'' brand platform for Southwest Airlines, McDonald’s, Porsche, and ConAgra Foods. Along with Leslie, Nikki has been named to Adweek’s Top 50 Creatives and Business Insider’s 30 Most Creative Women in Advertising. Their work has been recognized by Cannes, Clio Awards, One Show, D&AD, and more. Nikki lives in Minneapolis with her dog Stanley.
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Omid Farhang
Founder and CEO
Majority
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Omid Farhang
Founder and CEO
Majority
Omid Farhang is the Founder + CEO of Majority, the Atlanta-based creative agency co-founded with Shaquille O’Neal in 2021. The agency combines a multicultural talent model with award-winning general market capabilities, on the belief that diversity is the ultimate competitive advantage for ideas that land in culture. Majority was named “2022 Newcomer Agency of the Year” by Ad Age, “2022 Breakthrough Agency of the Year” by Adweek, and “2023 #4 Most Innovative Marketing Company” by Fast Company. Clients include Sprite, General Motors, NBA G League and Match Group.
In 2016, Omid was named to AdAge’s 40 Under 40. In 2021, he was named to Adweek’s Creative 100. His work has been featured by most every prominent media outlet in the world, including the cover of the New York Times. In 2019, he won Grand Prix at Cannes (Industry Craft) for the Nike activation “The Church.”
The son of Iranian immigrants, Omid started at Crispin Porter+Bogusky (CP+B), where he became the youngest Creative Director in company history, helping CP+B earn “2010 Agency of the Decade” by multiple publications.
At Creative Artists Agency (CAA), Omid built branded entertainment properties for clients including General Motors, QVC and Diageo, while consulting for icons like Lorne Michaels, Mike Krzyzewski and ZZ Top.
Most recently, Omid served as SVP Chief Creative Officer at Momentum Worldwide (McCann Worldgroup), helping Momentum become the first-ever experiential agency named to the AdAge A-List Standouts.
Omid is the creator of the Talking to Ourselves podcast, a deep-dive on creativity and leadership with the marketing industry’s greatest minds, including David Droga, Cindy Gallop, Fernando Machado and Ryan Reynolds.
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Aisha Hakim
Senior Creative
72andSunny
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Aisha Hakim
Senior Creative
72andSunny
Aisha’s career began in third grade when she won a “design an ad” contest for a local business. Since then, she’s gone on to work on global brands such as Reebok, Audi, Etsy and COMCAST/NBC, creating compelling, narrative-driven films that have shown up in places from Times Square to the Super Bowl.
In her 10+ years in advertising, she has been named one of Business Insiders: 30 Most Creative Women in Advertising and was part of the founding class of The One Show + 3% Conference’s: Next Creative Leaders. She’s also been a recurring guest speaker at a variety of schools, giving speeches ranging from art direction to mentorship at The Denver Ad School, VCU Brandcenter and Columbia University.
Outside work, Aisha enjoys crafting custom furniture with her husband, with their pieces being featured in world famous art show’s The Festival of the Arts and The Sawdust Festival.
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Whit Hiler
Executive Creative Director
Cornett
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Whit Hiler
Executive Creative Director
Cornett
Whit Hiler is executive creative director at Cornett, an independent, full-service, female-owned ad agency based in Lexington, Kentucky. Whit has helped Cornett achieve such accolades as 2021 Ad Age Small Agency of The Year and 2023 Ad Age Campaign of the Year.
While Whit’s name has appeared on a number of important lists about important creative people doing important creative things over the years, he’s never won a Cannes Lion. But who needs a Cannes Lion when you can have a taxidermied Cocaine Bear? Whit is credited with the rise of Cocaine Bear, Hiler and a few friends wrote the original story that made the bear famous and own the “Cocaine Bear” name.
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Margaret Johnson
Chief Creative Officer
Goodby Silverstein & Partners
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Margaret Johnson
Chief Creative Officer
Goodby Silverstein & Partners
Margaret is a 25-year veteran of GS&P and leads the agency’s creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency’s first chief creative officer.
Under her leadership, Fast Company named GS&P #36 Most Innovative Company in the World and the Most Innovative Ad Agency of the Year, and Campaign magazine named GS&P Agency of the Year. Over the years she has been named one of the industry’s top chief creative officers by Ad Age, Forbes, Business Insider, Adweek and The Drum.
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David Kolbusz
Chief Creative Officer
Orchard
![](https://alist.adageawards.com/file/61746/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJtZWRpYUlkIjo2MTc0NiwiYWxsb3dOb3RTaWduZWRVcmwiOiJUcnVlIiwiaWdub3JlT3BlbldhdGVyTWVkaWFVcmxHZW5lcmF0aW9uTW9kZSI6IkZhbHNlIiwiZm9yY2VEb3dubG9hZCI6IkZhbHNlIn0.7PFtJkAO9n2mCzbPOuHLo07zFTU5827Tw5dPtInIt4w?DKolbusz_Sq%281%29.jpg)
David Kolbusz
Chief Creative Officer
Orchard
Hi! I’m David Kolbusz. Chief Creative Officer of Orchard.
We make fun, strategic work that sells hard. Before that I worked at many other great agencies. Droga5, Wieden Kennedy, BBH, GS&P, Mother, and TBWA. Not too shabby. I’m excited to judge this show because I love Creativity. Yes, the state of being, but specifically in this case, the publication.
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Bas Korsten
Global Chief Creative Officer
Wunderman Thompson
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Bas Korsten
Global Chief Creative Officer
Wunderman Thompson
Bas was appointed co-Chief Creative Officer of Wunderman Thompson in 2019, seven years after he joined JWT’s Amsterdam office as Creative Partner.
Under his creative leadership, Wunderman Thompson has been named Cannes Lions ‘Most Innovative Network’ for 2020/2021, winning the Innovation Grand Prix for Unilever’s ‘Degree Inclusive’. The agency received a second consecutive Grand Prix at Cannes in 2022 for Sherwin-Williams 'Speaking in Color', a voice-activated AI color system that produces hues based on human inspiration, allowing color to be spoken. In 2023, Wunderman Thompson won two more Grand Prix; for Creative Commerce for HungerStation’s ‘The Subconscious Order’, and yet another in Innovation for ‘Mouthpad^’ by Augmental.
Bas is also known for his ground-breaking, double Grand Prix-winning campaign ‘The Next Rembrandt’, the same year JWT Amsterdam was named Cannes Lions ‘Innovation Agency of the Year’. Bas has been honored by Ad Age’s Creativity 50, Adweek’s as ‘10 Global Creative Leaders reinventing Advertising and the Ad industry.’
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Shayne Millington
Chief Creative Officer
McCann New York
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Shayne Millington
Chief Creative Officer
McCann New York
Shayne Millington is Chief Creative Officer of McCann NY. In her career, she has won every major industry award, won millions of dollars in new business, and has built the most awarded Cannes-creative department in NY.
Since joining McCann, she won 4 Grand Prix and 2 Titanium Lions for Microsoft’s “ADLaM” and “Changing the Game” campaigns as well as Mastercard’s “Where to Settle” campaign, which has additionally earned two highly coveted awards celebrating the impact of a long-standing relationship between a brand an agency: Microsoft as a Cannes Lions Marketer of the Year and The One Show’s Penta Pencil.
She remains one of the most-awarded creatives in the world and has won every major industry award, including the One Show, Effies, D&AD, Clios and more, with multiple Best of Shows. Shayne has also been named one of the most innovative executives to watch by Adweek and received Campaign’s Female Frontier award for her breakthrough work over the years.
Shayne has worked on and transformed some of the biggest brands in the world, including Microsoft, Nike, Verizon, Target, Smirnoff, Prudential, Mastercard, Macy’s, Verizon, Target, and Procter & Gamble. Each has benefited from her keen eye for detail and relentless spirit to continue to create work that defines brands and the industry itself.
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Laura Petruccelli
Chief Creative Officer and Founder
Nice&Frank
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Laura Petruccelli
Chief Creative Officer and Founder
Nice&Frank
Laura Petruccelli, Co-Founder and Chief Creative Officer at nice&frank, champions creative ideas that link brands to modern culture through brave actions and refreshingly honest ads. She previously served as the Executive Creative Director at Goodby Silverstein and Partners in San Francisco, where she led renowned brands and launched 7 top 10 Super Bowl commercials.
Laura has been honored with the "Creative of the Year" award from Creativity and recognized in Adweek's Most Creative People in Advertising and Business Insider's 32 under 32. She's also been named one of the top 10 Next Creative Leaders by both the 3% Conference and the One Show, leading to her participation on the #TimesUP advertising panel in San Francisco.
Her campaigns have received accolades at Cannes and The Effies, reinforcing her belief that great creative work should actually work.
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Brandon Rochon
Chief Creative Officer
The Fluent Group
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Brandon Rochon
Chief Creative Officer
The Fluent Group
Brandon has spent his entire career proving that advertising means nothing if it can’t make a lasting impact on culture. Like any visionary, he learned the rules before he broke them.
Brandon started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer. With a few years in NYC under his Jordan’s, Brandon was offered a job in Europe where he joined the award-winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation,Heineken and Nissan. After five years at TBWA/Paris, he decided to take on another challenge in the most romantic city in the world and moved to Ogilvy Paris where he became the Global Lead of Coke Zero and launched it to the world, while working on other brands such as Louis Vuitton, Perrier and Ford.
After seven years in Paris, Brandon came back to the US, to Leo Burnett Chicago where he was SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. After that, he continued west to Los Angeles, taking the helm of Kastner North America, the global agency of record for Red Bull, as Managing Chief Creative Officer. At the same time, he was driving other entrepreneurial triumphs as co-founder and CCO of SNKR INC, a global media company focused on the people in and around sneaker culture. In 2019, Brandon then co-founded The Fluent Group, An Innovation and Venture Brand Studio.
Brandon is a supremely talented and intuitive creative leader with a dynamic presence, a passion for the creative discipline and a strong desire to evangelize for how creative can power future growth for his clients.
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Laura Sampedro
Executive Creative Director
MullenLowe Los Angeles
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Laura Sampedro
Executive Creative Director
MullenLowe Los Angeles
Laura is a creative with 20+ years experience across four countries and three continents. In September 2020, she joined MullenLowe LA as ECD, leading the creative transformation of the office, which works for clients such as Corona, Acura or Grey Goose.
Priorly, she was Group Creative Director at Anomaly NY, where she led the agency’s work that brought the Coke US account. She was also Creative Director at Wieden+Kennedy London, where she was responsible for global and regional award-winning work for Lurpak, Honda and Finish.
During a two-year stint in Sydney, Laura was ECD at the iconic Aussie agency BMF. Formerly she succeeded in the Spanish market: leading the work for Renault Automotive and at Sra. Rushmore, one of Spain’s most successful creative boutiques.
Her work has been recognized with multiple international awards and she has served as jury member in numerous festivals. She speaks three languages and is the proud mother of two boys.
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Jason Sperling
Chief Creative Officer
Innocean
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Jason Sperling
Chief Creative Officer
Innocean
Jason Sperling served as Global Executive Creative Director for Meta Reality Labs, where he oversaw VR, AR and metaverse marketing. During his career, he’s developed iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. His work has put him on several industry best lists, including Adweek’s Top 30 Creative Directors and Campaign’s 40 over 40 Best Digital Creatives.
Among his notable achievements, his Apple “Mac vs. PC” campaign was declared “Campaign of the Decade” by Adweek and listed as a Top 10 Campaign of the Century by AdAge. He received numerous Cannes Gold Lions for his work, as well as an Emmy nomination for Honda’s short film, “Paper”. His work for Honda social media was dubbed “the most prolific in the auto industry” by Forbes, and several of his Super Bowl ads have appeared on all-time best lists. His work has made a difference too— his Imaginary Friend Society animated film series (imaginaryfriendsociety.com), which explains the pediatric cancer experience to kids, has been translated into 13 languages and is being used in children’s hospitals globally.
Jason’s latest book, Creative Directions: Making the Move from Talent to Leader (HarperCollins Leadership), provides creative people with the tools to become effective creative leaders. His first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) a page a day for 170 days to show what it takes to breakthrough in a challenging media environment.
Jason holds a bachelor's degree from UCLA and sits on their Sociology Department Executive Board. He holds a master's degree from the Academy of Art and received their Distinguished Alumni Award.
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Tim Nudd
Creativity Editor
Ad Age
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Tim Nudd
Creativity Editor
Ad Age
Tim Nudd is Creativity editor at Ad Age. A long-time writer and editor who has held roles at publications including Adweek and People Magazine, Nudd most recently served as the editor-in-chief of the Clio Awards, overseeing its Muse by Clio website and newsletter as founding editor. He also hosted its Tagline podcast, which launched in 2021. Formerly a resident of New York and now based just outside Portland, Maine, Nudd holds a bachelor’s degree in English from Washington University in St. Louis.
People Jury
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Carmen Rodriguez
Global Chief Growth Officer and Partner
Gut
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Carmen Rodriguez
Global Chief Growth Officer and Partner
Gut
Carmen Rodriguez is the Global Chief Growth Officer and Partner at GUT. A confident and fearless leader with a skill for developing strong client relationships, she is currently responsible for leading the agency’s new business practice while establishing long-standing relationships with its clients, including Philadelphia Cream Cheese, Tim Hortons, and Anheuser Busch InBev, among many others. She is also one of the most awarded account management leaders in the industry, already having won seven Cannes Lions Grand Prix and several Gold Lions among other top awards from The Clios, D&AD, The One Show, The ANDYs and more. She was as one of Ad Age’s 2020 Women to Watch (now “Leading Women”), which recognizes the 20 most important Women in the US who are leading cultural change in the industry.
At Cannes in 2023, Carmen was integral to GUT winning 35 Lions across the Network, as well as GUT becoming the #1 Independent Network of the Year, and LATAM Regional Network of the Year, with GUT Buenos Aires becoming both Independent Agency of the Year and Global Agency of the Year - a first for Argentina - among many other accolades in this year’s award circuit. And at Cannes in 2022, GUT became the #2 Independent Network of the Year, the first time the Festival had that category.
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Suzanne Barbosa
Partner and Managing Director
Atlantic New York
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Suzanne Barbosa
Partner and Managing Director
Atlantic New York
Suzanne Barbosa AKA Suzi is a creatively steered business leader who is passionate about using insight driven creative ideas to solve real business problems. Since joining Atlantic New York as Partner and Managing Director in 2022, her efforts have helped the agency be recognized as Ad Age’s 2023 Small Agency of the Year and take home their first Gold Lion at Cannes.
Suzi is known for her dedication to the work, her team and brand partners; building strong, long-lasting relationships to unlock creative potential and achieve unmatched business results. Prior to joining Atlantic New York, Suzi led award-winning marketing campaigns at BBDO, GREY, and MullenLowe in New York. As a steadfast believer in creativity, she partnered with top Fortune 500 companies including P&G’s Gillette, FedEx, Unilever, Revlon & Bayer to help their brands find meaningful connections with the consumers they serve.
An advocate for change in the Advertising Industry, Suzi, a mom to two boys under the age of three, is a strong voice for maternity and parental rights, working to push for progress not perfection to build attainable, equitable and effective policies.
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Lyndsey Corona
President and Partner
Slap Global
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Lyndsey Corona
President and Partner
Slap Global
As President and Partner at SlapGlobal, Lyndsey is partnering with Gerry Graf to create the next global creative powerhouse for brands.
Over the course of her career, Lyndsey has specialized in growth and global brand leadership. This experience has led to a strategic and entrepreneurial approach to brand building, client partnerships and her role at Slap.
Lyndsey has had a long and varied career in the world of creative advertising. She has been part of transformative leadership teams at prestigious agencies in their prime (McCann, TBWA, Saatchi & Saatchi). She has helped start new agency ventures (The&Partnership North America, 215/McCann) and served as a trusted advisor to many bluechip global brands.
Her love of creativity in all forms and her thirst for knowledge has made her skilled in just about every marketing discipline and smart enough to know when to bring in the experts.
Prior to Slap, Lyndsey was Chief Growth Officer for McCann North America and a contributing member of the Executive Leadership Team that helped the Agency rise to “Network of the Year at Cannes” (2019), “Most Effective Agency in the North America” (2018-2019).
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Tara DeVeaux
CEO
Burrell Communications
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Tara DeVeaux
CEO
Burrell Communications
Tara DeVeaux is Chief Executive Officer of Burrell Communications Group and an awardwinning brand and entertainment marketer.
Tara joined Burrell from Wild Card Entertainment Group where she was CMO and Managing Director of 3AM, the agency’s content innovation studio. Tara joined Wild Card/3AM in 2018 to evolve the entertainment marketing agency’s strategic and creative process and help grow the business beyond traditional studios. She set about integrating brand marketing principles into the entertainment marketing process and built the datafocused strategy and social content teams from scratch.
At Wild Card, Tara steered teams through the launch of integrated and social campaigns in entertainment (including Universal’s Super Mario Bros Movie, UA’s The House of Gucci, The Handmaid’s Tale and Kardashians for Hulu, HBO’s Insecure and Rap Sh*t and, Swarm on Amazon), in gaming (for Marvel’s Avengers and The SIMS), and she helped forge new relationships beyond entertainment with brand campaigns for Barbie, adidas and Corona USA.
Tara joined Wild Card Creative Group from BBDO New York where she led the marketing team, focusing on business development and agency branding. During her tenure there as CMO of BBDO NY, she launched the agency’s social channels and her new business team spearheaded the integration of audience data into the pitch process leading to more than $40MM in new business.
Tara first joined BBDO in 2007 as an Account Director. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, National Geographic Channel and Kraft earned her teams over 200 creative awards.
Prior to BBDO, DeVeaux spent time on both the agency and television sides. Starting her career at Y&R and moving to stints at Turner Networks, Oxygen Media, Diggit Entertainment, a mobile marketing startup, and SpikeDDB where she ran the agency’s Johnson & Johnson business.
With a career spanning brands, entertainment and tech, Tara’s experience and expertise has uniquely positioned her to continuously innovate in an ever-evolving marketing landscape.
In addition to her professional responsibilities, Tara is also a mother of two (Jordan, 25 and Aidan, 21) and member of the Leadership Council at Virginia Commonwealth University’s Brandcenter and the Comic Relief US Leader’s Lab.
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Seth Gaffney
Co-Founder and Chief Strategy Officer
Preacher
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Seth Gaffney
Co-Founder and Chief Strategy Officer
Preacher
Seth Gaffney is Co-Founder and Chief Strategy Officer at the Austin-based, award-winning creative company PREACHER. There he spreads the good word about great brands like Foot Locker, Shake Shack, High Noon, ESPN, The Venetian Resort, and Austin City Limits. He has won multiple EFFIEs for his work and lectured on brand strategy at universities like Columbia, UT, and VCU Brandcenter.
Before Preacher, he co-headed the strategy department at Mother New York and cut his teeth at Wieden+Kennedy and Fallon after graduating cum laude from Georgetown University. Outside of work, he loves running and running around with his wife and kids.
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Caleb Goodman
Chief Operating Officer
Rethink
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Caleb Goodman
Chief Operating Officer
Rethink
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Tyler Harris
Managing Director
Mischief @ No Fixed Address
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Tyler Harris
Managing Director
Mischief @ No Fixed Address
Tyler is a Managing Director at Mischief. She joined in the agency's infancy to lead the account teams and was swiftly awarded as literally the best account leader in the biz by Ad Age. Tyler's played key roles in Mischief's most culture-making work, including Tubi's Super Bowl debut and Tinder's global brand repositioning. But most importantly to her, after ten years in New York, she refuses to identify as a New Yorker, instead maintaining a strong sense of North Carolina pride and southern hospitality.
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Damaune Journey
Global Chief Growth Officer
72andSunny
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Damaune Journey
Global Chief Growth Officer
72andSunny
Damaune is a successful executive business leader with a track record of driving growth at global organizations in a diverse range of sectors, including advertising, healthcare and tech. As the Global Chief Growth Officer at 72andSunny, one of the world’s most admired strategic and creative agencies, Journey is responsible for all global revenue, which includes marketing and revenue operations, business development, and corporate communications. For Journey, success means driving growth in both the agency’s four global offices—Los Angeles, New York, Amsterdam, Sydney—and in the client partners business as well, working closely with its long roster of brands, including the NFL and United Airlines.
Under Damaune’s leadership, 72andSunny won 50+ new clients accounts including 1800 Tequila, Sleep Number, Sonos, United Airlines, Wingstop, and Zillow. The agency was also recently recognized as Agency of the Year by The Gerety Awards and #1 Agency in North America by LBB’s Immortal Awards.
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Colleen Leddy
Chief Strategy Officer
Droga5
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Colleen Leddy
Chief Strategy Officer
Droga5
As Chief Strategy Officer at Droga5, Colleen helps push the work to consider both content & context. She started the Comms Strategy practice at Droga5 and now leads the integrated strategy practice across brand, comms and data strategy.
Her knack for integrated thinking has maximized the impact of Droga5’s work across some of its most well-known ideas and Colleen’s work has been recognized by the top creative and effectiveness awards across the industry.
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Franke Rodriguez
Partner and CEO
Anomaly
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Franke Rodriguez
Partner and CEO
Anomaly
Franke joined Anomaly over 15 years ago. He started in the New York office as a junior account person with the ability to span the traditional and digital world, guided by a keen commercial mind (he holds an Economics degree from Columbia University).
Five years later he became the youngest ever Partner & CEO, charged with opening the Toronto office, which soon became 100+ people. His responsibilities expanded in 2017 to also lead the New York office as CEO.
Having started an Anomaly office from scratch, run another with 300+ people, spent years leading Intellectual Property Development and managing major blue-chip brands, it’s fair to say he’s ‘an Anomaly’ through and through.
His enthusiasm and hunger to take the agency to new heights makes him the perfect leader of a mix of talent from wide ranging disciplines, united by an ambition to do something special they and their clients believe in.
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Emily Wilcox
CEO
Johannes Leonardo
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Emily Wilcox
CEO
Johannes Leonardo
As CEO of the award-winning creative agency, Johannes Leonardo, Emily leads the team to deliver transformative creative solutions for clients like Kraft-Heinz, Instagram, Uber, Volkswagen, and adidas, in addition to nurturing client partnerships and spearheading talent and operations.
With a 20+ year tenure in advertising, Wilcox is no stranger to leveraging the power of creativity, grounded in sound strategy, to drive meaningful connections between consumers and brands, for both new and legacy organizations. Throughout her career Emily has led teams that have helped to drive the creative excellence and business outcomes of some of the world’s most iconic brands including Amazon, Volkswagen, Instagram, adidas, EA Sports and GAP. Prior to being appointed as CEO, Wilcox served as Managing Director at Johannes Leonardo where she led the agency’s robust client portfolio.
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Jessica Wohl
Senior Editor
Ad Age
Jessica Wohl
Senior Editor
Ad Age
Jessica Wohl is Ad Age's senior editor. She was most recently a senior reporter covering the food and restaurant industries for Ad Age. She also is one of the hosts of the Marketer’s Brief podcast and Creativity Top 5 Live. Jessica previously reported for the Chicago Tribune and Reuters.
Creative Marketing Jury
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Soyoung Kang
Chief Marketing Officer
Eos Products
Soyoung Kang
Chief Marketing Officer
Eos Products
Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic Gen Z focused beauty brand, where she is responsible for driving the overall strategy, planning, and operations for marketing, product & ecommerce. Previously, Soyoung was SVP of Brand Development at Bath & Body Works and has also held senior roles at Victoria’s Secret and The Boston Consulting Group. Soyoung is on the board of directors at Bob’s Discount Furniture, holds a BS from MIT, an MBA from The Wharton School, and was a Fulbright scholar.
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Terry Crews
Co-Founder
Super Serious
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Terry Crews
Co-Founder
Super Serious
Terry Crews is a multi-talented individual known for his diverse career in various fields. Born in Flint, Michigan, he rose to prominence as an NFL player before transitioning into the world of entertainment.
Terry earned an athletic scholarship to Western Michigan University, where he excelled as a defensive end. After a successful stint in the NFL, he embarked on a new journey in the performing arts, showcasing his talent, hard work, and dedication by becoming one of the most respected talents in the industry.
In the entertainment world, Terry has worn many hats. He’s been an action-movie hero, a sitcom star, an author, and even a children’s book illustrator. His memoir, Tough: My Journey to True Power, offers insights into his personal growth from a young boy to a man who openly acknowledges his vulnerabilities.
Terry is also a well-known human rights activist, using his platform to advocate against sexual harassment and abuse, domestic violence, and human trafficking. He’s received numerous awards for his tireless advocacy, including the UN Global Generation Award.
Hosting gigs on America’s Got Talent, and with a star on the Hollywood Walk of Fame and a successful career in film and television, Terry continues to evolve and inspire both on and off the screen. His dedication to diverse creative endeavors and social causes makes him a true renaissance man.
Most recently, Terry has ventured into entrepreneurship as the Co-founder and CEO of SUPER SERIOUS, an innovative entertainment company that operates under the mantra that “Everything is entertainment.” This venture reflects his commitment to pushing the boundaries of what entertainment means in today’s world, showcasing his entrepreneurial spirit and his dedication to exploring innovative avenues within the industry.
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Michelle Crossan-Matos
Chief Marketing Officer
Ulta Beauty
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Michelle Crossan-Matos
Chief Marketing Officer
Ulta Beauty
As Ulta Beauty’s chief marketing officer, Michelle Crossan-Matos creates value and drives sustainable business growth as a change agent who is both a strategic driver and a hands-on pragmatic problem solver. She oversees integrated marketing, creative, customer experience, member loyalty, public relations, consumer insights, and UB Media for the leading beauty retailer.
A C-suite executive with deep transformational, operational and brand building expertise, Crossan-Matos brings global perspective to business challenges and team development. From private equity to fast-moving Fortune 500 consumer goods and technology companies, Michelle’s expertise, enthusiasm and passion consistently elevate her business prowess and inspire teams around her.
Prior to Ulta Beauty, Michelle served as chief marketing, citizenship & communications officer at Samsung Electronics America, where she was responsible for leading the company’s U.S. consumer, B2B marketing and communications strategies. Throughout her decades-long marketing career, she has held various leadership roles with Vertu and Procter & Gamble, where she gained extensive experience in beauty and personal care.
Michelle holds a degree in management sciences and manufacturing from The University of Strathclyde. She studied macroeconomics at MIT and digital & social strategy at Harvard Business School. She currently resides in Puerto Rico with her husband and their two children.
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Paulie Dery
Chief Marketing Officer
Yeti
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Paulie Dery
Chief Marketing Officer
Yeti
Paulie Dery serves as CMO at YETI, leading the premiere outdoor brand’s marketing department. Since joining in 2019, he’s been focused on ensuring more of the world gets to enjoy YETI’s much loved products as they explore the wild.
Prior to joining YETI, Paulie was tasked with repairing Uber’s reputation as their Executive Creative Director. Taking the helm during the most turbulent of environments in any brand's history, Paulie redefined and reshaped the Uber narrative with award winning work, a new mission and a new attitude.
For the eight years prior, Paulie was GECD of R/GA, helping to grow the network from two to 16 offices around the globe and was proudly part of the leadership team that won numerous Agency of the Year titles and became the most awarded agency in the world.
In his current role as CMO at YETI, Paulie is helping grow the world’s most authentic brand, marketing their much loved products and ensuring more of the world gets to enjoy the YETI experience. Building the internal Creative, Brand and Strategy teams, he is focused on designing a Marketing Department that’s #BuiltForTheWild.
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Andrea Diquez
Global CEO
Gut
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Andrea Diquez
Global CEO
Gut
Andrea Diquez is the Global CEO of GUT. She is known for building iconic brands, driving organizational transformation and delivering high impact results. Since she was appointed Global CEO of GUT in 2022, the agency was honored as the #10 Ad Age A-list Agency in 2023, and at Cannes that same year, GUT became the #1 Independent Network of the Year, LATAM Network of the Year, and GUT Buenos Aires became both Independent Agency of the Year and Agency of the Year - a first for Argentina.
In 2018, Andrea was selected by Ad Age as one of 24 “Women to Watch,” recognizing her ability to create change in the industry by building diverse teams that focus on delivering impactful creativity across all channels. Throughout her career, she’s helped transformed clients’ businesses for multiple global brands, including Tide, Olay, NDSS and Walmart, while earning numerous creative and effectiveness awards along the way from top award festivals such as The Effies, Cannes Lions, D&AD, The Clios, The One Show and more.
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Melissa Hobley
Global Chief Marketing Officer
Tinder
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Melissa Hobley
Global Chief Marketing Officer
Tinder
Melissa Hobley is the Global Chief Marketing Officer at Tinder, where she’s responsible for global brand advertising, marketing, social media, and partnerships. She has a reputation for marrying powerful brand marketing with data-driven digital advertising in bold and breakthrough ways. Melissa most recently served as CMO for OkCupid, which became known for its message of inclusion and affirmation, winning numerous awards for its breakthrough social campaign under her direction.
Prior to joining OkCupid, Melissa was the VP Marketing for Walgreens, where she helped transform the retail experience and beauty selection across 9,000 locations, launching the iconic British brand No7 in the U.S. Melissa was also the CMO of Buyology, which married the latest discoveries in behavioral economics with product innovation and marketing, with clients ranging from Visa to Nintendo. She started her career as a publicist, working for some of the biggest names in entertainment, TV, and film.
Melissa regularly appears as an expert on tech and relationships in media like The New York Times and NPR, and is a regular guest on NBC’s “Today Show” discussing relationships in a digital era. In 2022, she was named to the inaugural Forbes Entrepreneurial CMO list, as well as Business Insider’s Most Innovative CMOs. In 2020, she was #29 on Forbes Most Influential CMOs in the World list. In 2019, she was named to AdAge’s “Women to Watch” list, and was recently featured on AMA’s “40 Under 40.”
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Lauren Jones
Director of Social and Influencer Marketing
Mattel
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Lauren Jones
Director of Social and Influencer Marketing
Mattel
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Chanelle Kalfas
Head of Enterprise Brand Marketing
The New York Times
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Chanelle Kalfas
Head of Enterprise Brand Marketing
The New York Times
Chanelle Kalfas is a brand marketer, strategist and painter currently serving as Head of Enterprise Brand Marketing at The New York Times. Before joining the brand marketing team at the Times, she led teams of strategists in developing boundary-pushing partnership programs at T Brand, the Times's branded content studio, before which she worked agency-side leading creative strategy for various brands.
Outside of her work at the Times, Chanelle is passionate about art and design, and was an inaugural member of the Guggenheim Museum's Technology and Innovation Council, which focused on convening innovators in technology, architecture, and design to explore intersections within the cultural sector. She also served as a judge for the 2022 One Show and was named one of Ad Age's Leading Women that same year.
A New Jersey native and proud first generation Ghanaian-American, Chanelle lives in Harlem with her husband Ben and their endlessly energetic toddler Felix.
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Sophie Kelly
Senior VP of Global Tequila and Mezcal Categories
Diageo
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Sophie Kelly
Senior VP of Global Tequila and Mezcal Categories
Diageo
Sophie Kelly has had a colorful career in advertising spanning more than two decades and multiple continents. She has established herself among industry peers as a professional troublemaker for change, known for her passion and unapologetic belief that creativity, culture and purpose have the power to transform brand marketing, communications and build the world’s most beloved brands.
In July 2023, Sophie was appointed as Senior Vice President of Global Tequila at DIAGEO to lead a new team responsible for driving growth and transformation of DIAGEO’s agave brands around the world, such as Tequila Don Julio and Casamigos Tequila. She first joined DIAGEO in 2016 as the Senior Vice President of the industry-leading Whisk(e)y portfolio in North America. Under her leadership, she built a high-performing and diverse team which propelled the growth of some of the most iconic and dynamic brands in the Whisk(e)y category. As the head of Global Tequila, Sophie’s maverick spirit will continue to be the driving force behind boundary-pushing initiatives that reinforce DIAGEO’s corporate values and represent her commitment to create positive impact with the communities her brands serve.
Over her career, Sophie has dedicated herself to being immersed in and inspiring innovative marketing approaches as a board member for the Ad Council, The Advertising Club of New York and Brand Innovators, and is an active member of The Female Quotient, AdColor, the Association of National Advertisers, and Out of Home Advertising Association of America. Her commitment to champion an agenda of sustainability, inclusivity, and diversity across her brands, teams and agency partners has led her to be recognized as a "Top 100 Women in Marketing" by Brand Innovators, a "40 Over 40" honoree by Campaign US and invited to judge leading industry awards, such as Cannes Lions, Effie, and Clio Awards.
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Trinh Le
VP of Next Generation Beverages and Omni-Channel Marketing
Ocean Spray
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Trinh Le
VP of Next Generation Beverages and Omni-Channel Marketing
Ocean Spray
Trinh is a classically trained CPG marketer who, after 17 years leading iconic brands like Eggo and Kellogg's, sought a new challenge in B2B marketing. Following four years in the building industry, she returned to her CPG roots to lead Ocean Spray’s beverage business and omni-channel marketing team. Regardless of industry or target, Trinh’s passion is building strong teams and great brands. Trinh earned her BA from Indiana University and her MBA from the University of Michigan.
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Pedro Lerma
CEO and Founder
Lerma/
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Pedro Lerma
CEO and Founder
Lerma/
Pedro Lerma has a vision. He sees a world where all people and all cultures are valued and embraced, and he believes in the power of cross-cultural communications, marketing and branding to reshape it. But Pedro is more than a visionary; he’s an architect and a builder.
He founded LERMA/, an advertising agency and has been recognized by Advertising Age as Small Agency of The Year for both 2022 and 2023. Brands like Avocados From Mexico, The Salvation Army, He Gets Us and The Home Depot rely on Pedro and his team at LERMA/ for leadership, perspective and business results.
Pedro’s is deeply involved in the community serving on the boards of the Catholic Charities of Dallas, United Way of Metropolitan Dallas, Booker T. Washington High School for the Visual and Performing Arts, SMU Meadows School of the Arts and the Hispanic Marketing Council.
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Daniel Maynez
Manager of Multicultural Marketing
Hyundai Motor America
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Daniel Maynez
Manager of Multicultural Marketing
Hyundai Motor America
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Matt O'Rourke
Co-Founder
Super Serious
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Matt O'Rourke
Co-Founder
Super Serious
Over the course of his 20 years in advertising, Matt has had the great fortune to lead creative efforts for some of the world’s most renowned brands including Paramount, Netflix, Sony, Nike, Burger King, Taco Bell, Volvo, Levis, Coca Cola, Nintendo, X-Box and more.
Matt and Terry met almost a decade ago while working together on the ‘Muscle Music’ campaign for Old Spice, and from there the two developed a creative relationship that ultimately led them to start SUPER SERIOUS, a creative endeavor that reflects the duos unwavering commitment to imaginative storytelling and innovative collaborations.
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Nicole Parlapiano
Chief Marketing Officer
Tubi
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Nicole Parlapiano
Chief Marketing Officer
Tubi
Nicole Parlapiano is the Chief Marketing Officer at Tubi and has brought heart to the brand by reshaping Tubi’s narrative from the ground-up. Parlapiano dove deep into the free streamer’s many audience communities online, developing a rich sense of what the brand means to its fans. Her insight—that Tubi offers each and every viewer a personalized content journey, without judgment around what they’re watching—has translated into award-winning marketing campaigns and a rally cry for employees, propelling Tubi to become the #1 AVOD player in the US with increasing awareness and engagement among viewers, advertisers, and content creators.
In her time with the company, Parlapiano has been recognized as one of Ad Age’s Leading Women for 2023 and named a top Marketing Executive by StreamTV. Prior to joining Tubi, Parlapiano held roles at Tinder, WeWork, and VaynerMedia. She has an MBA from USC and an MS from Fordham University.
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Roxy Young
Chief Marketing and Consumer Experience Officer
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Roxy Young
Chief Marketing and Consumer Experience Officer
Roxy Young is Reddit’s Chief Marketing & Consumer Experience Officer. She is focused on building the brand’s recognition, relevance, and reputation and leading the charge to engage Reddit's community.
Roxy has led Reddit’s first ever—and now award-winning—consumer marketing campaigns, including UpTheVote, the celebrated voter initiative to empower users to vote with the same enthusiasm in the lead-up to the 2020 Election as they do when voting on Reddit. More recently, Roxy was at the helm of Reddit’s blink-and-you’ll-miss-it Super Bowl commercial, leading the team that conceived, crafted, booked, and funded a 5-second spot—that many dubbed the “winner”—in less than one week.
With more than 20 years of experience working with major brands, including Sephora, Gap, and Netflix, Roxy’s experience spans all areas of marketing.
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E.J. Schultz
News Editor
Ad Age
E.J. Schultz
News Editor
Ad Age
E.J. Schultz is the News Editor at Ad Age and covers beverage, automotive and sports marketing. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. He has won awards from the Society of American Business Editors and Writers, the Jesse H. Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association and Investigative Reporters and Editors. A native of Cincinnati, Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University.
Production Jury
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Kamila Prokop
Co-Managing Director
Division7
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Kamila Prokop
Co-Managing Director
Division7
Kamila Prokop is Co-Managing Director of division7, a boutique production company deeply entrenched in the worlds of commercials, branded content, music videos, film, and TV. Prior to running d7, Kamila was co-founder of management firm, Maven Label, representing directors, editors, animators, and musicians for advertising and branded content. Born in Poland, raised in Brooklyn, Kamila relocated to LA from NY in 2018 to be at the helm of division7.
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Deb Archambault
Head of Production
BBH New York
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Deb Archambault
Head of Production
BBH New York
With the ambition to help perpetuate John Hegarty’s famous words “We haven’t come this far to be ordinary,” Deb Archambault re-joined BBH US as the Head of Production. In a world where a brief could become anything, her specialty is solving projects with no roadmap across all mediums and platforms. From middle of the night installs on Wall Street to overnight shoots in Bangkok, Deb has played a role in countless projects of varying sizes and is excited to bestow her knowledge on the next generation of producers rising the ranks of the BBH halls.
Prior to the bommerang, Deb started out doing in-house casting at Deutsch NY, embraced the concept of integrated production at Publicis NY, ate too many mid-town salads at McCann NY, and oversaw a few March Madness spots at Cartwright LA. She has produced some of the most iconic and awarded advertising of the past decade on projects like Fearless Girl, Universal Love, Godiva Box within a Box and Hope Stems.
She can often be found slope side with her two children, her husband and her snowboarding bulldog, Boris.
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Matt Bonin
Head of Entertainment and Production
Alto
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Matt Bonin
Head of Entertainment and Production
Alto
Matt Bonin serves as Head of Entertainment & Production at Alto. Matt is responsible for unifying and delivering on all creative production needs. He works to successfully bring together film, digital, print, technology solutions, experiential, and entertainment production needs on behalf of our clients.
Matt has served as a member of executive leadership at many award-winning agencies such as Ogilvy, Crispin, Porter + Bogusky, TBWA\Chiat\Day, and DDB and for production entities such as Tool of North America.
Matt has been fortunate enough to collaborate on creative work for brands such as H&M, GAP, Nike, AT&T, MINI, Burger King, VW, IBM, Ikea, Beats by Dre, Microsoft, Montefiore and more. Work that Matt has produced or overseen has gone on to win recognition in nearly every industry award show competition in existence, from Cannes Lions to D&AD to One Show to the Emmys.
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Kira Carstensen
Global Managing Partner, Merman
Co-Founder, Mermade
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Kira Carstensen
Global Managing Partner, Merman
Co-Founder, Mermade
Kira Carstensen is the Global Managing Partner of Merman and co-founder of Mermade. She is an Academy Award Nominee and a two-time Emmy Nominee for her work as Producer on Lucy Walker’s documentary short “The Tsunami and the Cherry Blossom.” She has developed and produced original content for Facebook, Intel, Disney, Apple, United Airlines, plus many others.
In 2016, Kira oversaw and produced the critically acclaimed visual album for Beyonce and HBO ‘Lemonade’. Her latest film “Rebel Hearts” premiered at Sundance this year and is currently streaming on Discovery+.
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Suzanne Hargrove
Executive Producer and VP
Prettybird
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Suzanne Hargrove
Executive Producer and VP
Prettybird
Suzanne Hargrove is an Executive Producer and Vice President of PRETTYBIRD. An Emmy award winning commercial veteran, Hargrove started her career in music videos, entering the advertising business soon thereafter to pursue her passion of producing high-end commercials, eventually broadening the scope to include branded content, experiential and new media projects.
Hargrove brings a strong production sensibility to each project. Some of her award-winning spots include Nike’s “Unlimited Courage” featuring Chris Mosier (winner at Cannes Lion, AICP, D&AD, Kinsale Shark), the Webby-winning short film “House Comes With a Bird” for Miu Miu, the Cannes Lions-winning spot for Adidas “The Original Impossible” featuring the Kansas City Chiefs quarterback Patrick Mahomes, the Shots-winning “Rise, Dead Man” for the video game The Callisto Protocol, and the D&AD-winning spot for GoPuff “Lil Dicky Quartertime Show,” which premiered online during the first and second quarters of 2022 Super Bowl.
Notable non-traditional projects include Audi’s “Think Faster—The World’s Fastest AMA” campaign, where Reddit ‘Ask Me Anything’ conversations were live broadcast from the passenger seat of an Audi going 130 MPH.
While Hargrove remains rooted in advertising, she continues to extend her reach beyond traditional commercials, embracing longer format projects and podcasts such as the Pennzoil-sponsored documentary Breaking Barriers: Mankind's Pursuit of Speed, the TV doc Shaun White: Russia Calling, web series Mortal Kombat: Legacy II and Chop Shop. She is currently producing a podcast for Audible, due out in 2024. Hargrove also serves on the AICP West Board of Directors.
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Shawn Lacy
Co-Founder and Managing Director
Biscuit Filmworks
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Shawn Lacy
Co-Founder and Managing Director
Biscuit Filmworks
Shawn is the co-founder and managing director of Biscuit Filmworks. Her journey in advertising began in New York at Y&R. She switched lanes into production at HKM in Los Angeles working with director Noam Murro.
In 2000, Shawn and Noam co-founded Biscuit, which today represents some of the top creative talent in advertising. Biscuit and its directors have been honored with countless AICP, D&AD, Clio, Cannes and One Show awards, the company has repeatedly been named to Ad Age’s Production Company A-List, and Biscuit UK was selected production company of the year for the second time in a row at the 2023 British Arrows.
Shawn’s creative instincts have helped establish Biscuit’s reputation for fostering A-list talent and serving as a trusted partner for leading advertising agencies globally. A consummate multi-tasker, Shawn is also a proud mother of four and is married to the best craft service guy in the business.
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Andrew Loevenguth
Head of Integrated Production
Cartwright
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Andrew Loevenguth
Head of Integrated Production
Cartwright
Andrew joined Cartwright as Head of Integrated Production in the agency’s first start up year in 2020. He’s built a department dedicated to craft. With work for Facebook, YouTube TV, the NBA, Häagen-Dazs, Coke, Simply, P&G, Blizzard and Adidas, Cartwright has been a 3-year Ad Age A-List winner and continues to gain momentum.
Before Cartwright, Andrew was Head of Broadcast at Anomaly, where he worked for 13 years overseeing numerous award-winning Super Bowl spots for Budweiser and Dick’s Sporting Goods, among others. He previously worked at Wieden + Kennedy, where he spent seven years working in their Portland and New York offices, producing work for Nike and Brand Jordan.
He has won numerous creative awards including a Grand Prix in Cannes, Emmys, Clios and more.
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James McPherson
Chief Production Officer
Townhouse North America
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James McPherson
Chief Production Officer
Townhouse North America
James McPherson is an award-winning production executive who leads with a distinct combination of creative vision, business insight, and financial acumen. As a storyteller, James believes strongly in the value of inclusion&emdash;elevating more voices to reach more audiences. And as a collaborator, clients and colleagues know James as a strategic problem solver who explores every creative avenue to accomplish business objectives for brands.
James is currently the Chief Production Officer of Townhouse North America, a full-service production agency that serves major brands such as Proctor & Gamble, Pfizer, and Volvo. Under his leadership, Townhouse co-produced Coca-Cola’s first-ever Christmas anthology film series for Prime Video alongside Brian Grazer and Ron Howard’s Imagine Entertainment in 2022. At Townhouse and in other production executive roles throughout his career, James’ teams have won numerous creative awards including Cannes Lions, Effie’s, and Clios with additional honors from D&AD and AICP.
Prior to Townhouse, James held roles at event and experiential companies before ultimately recognizing his passion for meaningful engagement through storytelling and having the opportunity to work on Baz Luhrmann’s production of "Moulin Rouge!"
James is a native of Australia and currently lives in Brooklyn, New York. When he isn’t volunteering his free time with SAGE and New Alternatives for Children to serve the elderly and youth alike, James enjoys travel, the great outdoors, rock climbing, bicycling, hiking, home renovations, and indulging in film.
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Maggie Meade
Managing Partner
Cabin Editing Co.
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Maggie Meade
Managing Partner
Cabin Editing Co.
Maggie Meade is an accomplished advertising industry veteran with a reputation for innovation. She joined Cabin in May 2021 as Managing Partner, where she is leading the company’s new outpost in New York and fostering a new generation of creative talent.
Maggie brings an established track record of success and holistic experience on both the agency and production sides of the industry. She co-founded the award-winning hybrid production studio Sibling Rivalry in 2011 with Joe Wright and Mikon van Gastel, and oversaw sales and operations for the successful company for almost a decade. The studio brought together directors, producers, animators, designers, writers, and strategists to create content for consumer brands and television networks alike. Previously she led the in-house design agency at @radical.media from 2007-2011, where she oversaw all client-direct business and pioneered the model for production companies. Earlier she was one of the original employees of Droga5, where she served as the agency’s first Director of Creative Innovation and produced various award-winning projects including UNICEF’s “Tap Project,” which earned a Titanium Lion at Cannes.
Maggie makes sure to live as close to saltwater as possible between South Street Seaport of NYC and the North Fork with her husband, teenage daughter, and labradoodle.
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Caroline Pham
Executive Producer
Iconoclast
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Caroline Pham
Executive Producer
Iconoclast
Caroline Pham has over 25 years of experience in film and commercial production. Her film career started in below the line positions on HEATHERS (New World Pictures), SID & NANCY (Samuel Goldwyn Co.), DRAGON: THE BRUCE LEE STORY (Universal Pictures) and POSSE (Gramercy Pictures) and culminated in a Co-Producer credit on ERASER, a 1996 Arnold Schwarzenegger Warner Brothers film. Caroline has also been Head of Development for the Melinda Jason Company during its first-look deal with Columbia Pictures and then with Walt Disney Pictures.
Caroline then transitioned to freelance producing commercials for visionary worldwide brands like Apple, Facebook, Nike and Samsung. She has since moved on to executive producing at LA-based Iconoclast, working with diverse talents from established directors to up-and-coming directors and thoroughly enjoying in the creative and bidding process that precedes the actual overseeing of the production phase.
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Medb Riordan
Managing Director, Executive Producer and Co-Owner
Academy Films
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Medb Riordan
Managing Director, Executive Producer and Co-Owner
Academy Films
Medb Riordan is MD, EP and co-owner of production house Academy. In her 15 years, Medb has worked alongside award winning directors such as Jonathan Glazer, Martin De Thurah, Kim Gehrig, Seb Edwards, Ian Pons Jewell and Savanah Leaf. She has worked with major music artists such as The Rolling Stones, Radiohead, and Beyoncé. On brands, she has worked with the industry’s biggest including Nike, John Lewis Christmas, Alexander McQueen, to name but a few.
Since becoming MD, Academy has been named Production Company of the Year by multiple awards bodies and publications, as well as winning at AICP, British Arrows, Cannes Lions and a coveted Black Pencil in 2021.
In 2022 Medb produced her first feature film, the A24/Film4 backed Savanah Leaf debut “Earth Mama”, which premiered in Sundance 2023, and opened in the US in July to rave reviews from New York Times, LA Times and many more.
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Danny Robinson
Chief Creative Officer
The Martin Agency
![](https://alist.adageawards.com/file/55655/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJtZWRpYUlkIjo1NTY1NSwiYWxsb3dOb3RTaWduZWRVcmwiOiJUcnVlIiwiaWdub3JlT3BlbldhdGVyTWVkaWFVcmxHZW5lcmF0aW9uTW9kZSI6IkZhbHNlIiwiZm9yY2VEb3dubG9hZCI6IkZhbHNlIn0.9B0LJZgBWRQ2fmBT1n6UJ1wHoD4T9g399rGYPS8xfLg?DRobinsonSq.png)
Danny Robinson
Chief Creative Officer
The Martin Agency
Danny Robinson's career is a testament to outside-the-box thinking. After all, it's not common to find a chief creative officer with experience in account leadership and a master's in business. But Danny's blend of creative and business acumen leads to a big-picture perspective that results in breakthrough ideas. Danny has brought this approach to The Martin Agency, where he's overseen work leading to back-to-back Adweek Agency of the Year wins in 2000 and 2001, a spot on Fast Company's Most Innovative Companies list in 2023, and most recently, Ad Age Agency of the Year in 2023.
Danny is a Hampton Institute undergrad and received his MBA from Atlanta University. He started as an Assistant Product Manager at General Foods before becoming Associate Creative Director at The Guild Group. He then co-founded Vigilante, an agency focused on leveraging pop culture, where he worked on campaigns for Heineken, Johnnie Walker, Sprint, and Snapple. (Remember that time Oprah gave away Pontiacs to everyone in her audience? That was Vigilante.)
Subsequently, Danny served as a Creative Director and Group Creative Director at Martin before becoming Chief Client Officer&emdash;the first Black person named to Martin's executive committee. Additionally, Danny is the first Black Chief Creative Officer in Martin's history and one of the few Black male CCO’s at a non-Black-owned agency. In the past two years, Danny was named Campaign US Agency Head of the Year; Ad Age's Chief Creative Officer of the Year; honored on the Adweek 50, Campaign US 40 Over 40, and The Internationalist's Agency Innovators lists. Danny has served as a D&AD, One Show, Super Clio, Clio, Andy, Webby, and London International Award juror.
An accomplished artist, pop culture aficionado (including being one of the biggest Prince fans on the planet), former DJ, and standup comic, he was even once voted by the Stand Up NY Comedy Club as "one of the funniest men in advertising." He serves on the board of directors for The One Club and Donate Life America, on Virginia Commonwealth University's Richard T. Robertson School of Media and Culture's advisory board, and as the board vice-chair for Feed More, central Virginia's core hunger-relief organization. He is also involved with the nonprofits Art 180, Oakwood Arts, and Project Come Up.
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Ray Smiling
Director
Division7
![](https://alist.adageawards.com/file/61729/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJtZWRpYUlkIjo2MTcyOSwiYWxsb3dOb3RTaWduZWRVcmwiOiJUcnVlIiwiaWdub3JlT3BlbldhdGVyTWVkaWFVcmxHZW5lcmF0aW9uTW9kZSI6IkZhbHNlIiwiZm9yY2VEb3dubG9hZCI6IkZhbHNlIn0.KXrfSzwJ2Pun4fOHMF0FPqjFgO7HVkjCf1qbwOUq6Ho?RSmiling_Sq.jpg)
Ray Smiling
Director
Division7
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Orlee Tatarka
Head of Production
Wieden+Kennedy Portland
![](https://alist.adageawards.com/file/55656/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJtZWRpYUlkIjo1NTY1NiwiYWxsb3dOb3RTaWduZWRVcmwiOiJUcnVlIiwiaWdub3JlT3BlbldhdGVyTWVkaWFVcmxHZW5lcmF0aW9uTW9kZSI6IkZhbHNlIiwiZm9yY2VEb3dubG9hZCI6IkZhbHNlIn0.HM7BaLhLdYhTACIU3FPGS1M3uFhO8yBqlRuNub8CbTo?OTatarka_Sq.jpg)
Orlee Tatarka
Head of Production
Wieden+Kennedy Portland
Orlee Tatarka is Head of Production for Wieden+Kennedy Portland. In this role, she oversees the teams responsible for making groundbreaking creative work come to life, including Integrated Production, W+K Studios and JOINT.
Prior to W+K, Orlee was director of integrated production and a senior partner at Carmichael Lynch. In that role, she was able to fully flex her natural curiosity and lead work ranging from multi-million dollar brand campaigns to smaller budget work focused on creating multiple pieces of versatile content and, increasingly, things that have never been made before.
Before moving from Minnesota to Portland in 2023, Orlee spent 16 years in New York. She journeyed from planning to design to account management before finding her true niche as a producer, first at BBH then at Wieden+Kennedy New York, where she spent nine years working on brands like Ford, Sprite, Vitamin Water, Nike/Jordan, Spotify, Bud Light, ESPN and Southern Comfort.
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Tim Nudd
Creativity Editor
Ad Age
![](https://alist.adageawards.com/file/54789/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJtZWRpYUlkIjo1NDc4OSwiYWxsb3dOb3RTaWduZWRVcmwiOiJUcnVlIiwiaWdub3JlT3BlbldhdGVyTWVkaWFVcmxHZW5lcmF0aW9uTW9kZSI6IkZhbHNlIiwiZm9yY2VEb3dubG9hZCI6IkZhbHNlIn0.o1ik5h3UUM--BJKsWXM9OhDQ2fXxI5ki8-C8125aTtE?Tim_Nudd_BW_400px.jpg)
Tim Nudd
Creativity Editor
Ad Age
Tim Nudd is Creativity editor at Ad Age. A long-time writer and editor who has held roles at publications including Adweek and People Magazine, Nudd most recently served as the editor-in-chief of the Clio Awards, overseeing its Muse by Clio website and newsletter as founding editor. He also hosted its Tagline podcast, which launched in 2021. Formerly a resident of New York and now based just outside Portland, Maine, Nudd holds a bachelor’s degree in English from Washington University in St. Louis.
FAQs
Among the new A-List categories are:
• B2B Agency of the Year
• Independent Agency Network of the Year
• Sports/Entertainment Agency of the Year
New Creativity Awards categories include:
• Best Use of Music
• Editor to Watch
• Future Brand Leader
• Production Company Head of Production
Agency of the Year and A-List
B2B Agency of the Year
Business Transformation Agency
Best Agency Culture
Data & Insights Agency
Design & Branding Agency
Experiential Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency
Purpose-Led Agency
Social Media/Influencer Agency
Sports/Entertainment Agency
These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Agency Network of the Year
Creative Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year
International Agency of the Year
Production Company of the Year
The Creativity Awards are open to anyone anywhere in the world.
Please note changes cannot be made once the final deadline has passed and judging has started.
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IMPORTANT INFORMATION
Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered.